Email Marketing

Regardless of what you've heard before - email marketing does work.

Unfortunately the spammers and unscrupulous marketers have given email marketing a bad name but if you can learn to use email marketing strategies correctly, it will be your most powerful sales tool.

A good email marketing campaign captures email addresses from only those customers that give you permission.  So buying email address is not recommended, they can only get you into trouble, not to mention the names on those lists won't be your most targeted audience.   Promoting only to those that ask for it will give you a more guaranteed sales opportunity.

But good quality email marketing isn't just about promoting, it's also about providing information to someone who is potentially interested.  It's about helping them make decisions on products and purchases.   

Why is this important? Because if you can first build trusted relationships with people they will grow to trust you and if they trust you they will listen to what you have to say.  Email isn't the same as  meeting with someone face to face but it can be the next best thing in helping you build trust and confidence with your customers.  

Providing weekly, semi-weekly or even monthly emails to your customers will give you a marketing edge over the competition by getting in front of your customers and staying in touch.

 

Benefits of Email Marketing:

Increase Your Sales Conversion
The average online buyer will need to be prompted seven (7) times before they decide to buy, they need trust. It gives you the ability to follow-up with someone after they've left your website

Generate Repeat Sales
It's much more expensive to find new customers than it is to sell to repeat customers.  If you've made a sale once, chances are your customers will buy again and email marketing lets you get your products in front of those you know will buy for more sales.

Up-sell and Cross-sell Products & Services
Up-sell and cross sell your products. Email marketing lets you follow-up with someone after they've left your website

Get Visitor Feedback
Post surveys or solicit questions from your visitors.  Using email makes it easy to get information about what your customers want and are looking for. 

See email autoresponders