Email Marketing = Targeted Traffic 

Email marketing equals targeted traffic and regardless of what you've heard before, email marketing does work simply because it brings your business the most targeted, ready to buy individuals.   

Unfortunately the spammers and unscrupulous marketers have given email marketing a bad name. But if you can learn to use email marketing strategies correctly, it will be your most powerful sales tool.

A good email marketing campaign captures email addresses, using an email autoresponder, from only those customers that give you permission. But even more importantly, the people that sign-up are extremely targeted. They're the very people that have an exact interest in what you have to offer.  Online, that's a big deal.

Don't buy email lists, they're not worth it, most names on those lists won't be your most targeted audience and there are so many lists out there it's impossible to know which ones are truly legitimate, most of them give you bogus, even non-functioning email addresses.

Start by Learning how to create an email list of subscribers that are targeted to what you have to offer.  It's not hard, really. 

Why email marketing Works

Email marketing works because you are creating a personal relationship with your readers. With so many online merchants, stores and opportunities to buy, people need to know that you can be trusted and email helps build trust.

But email also puts you in front of the people who are most interested in what you have to offer. You now have an opportunity to genuinely help them make decisions on products and purchases.

Email isn't the same as meeting with someone face to face but it can be the next best thing in helping you build trust and confidence with your customers.

Providing weekly, semi-weekly or even monthly emails to your customers will give you a marketing edge over the competition by getting in front of your customers and staying in touch.

 

Benefits of Email Marketing:

Increase Your Sales Conversion
Statistics have shown that the average online buyer needs to be prompted on average about seven (7) times before they decide to buy, that's a lot but with email that makes the task a lot easier.

The second part to that is your potential customers, followers and readers need trust to trust you. Email gives you the ability to earn your readers trust and that's huge for converting readers into buyers.

Generate Repeat Sales
What I've experienced online is that it's really a lot more expensive to find new customers than it is to sell to existing customers.

For example, if you've made a sale once, chances are your customers will buy from you again, of course that's provided your customers like you and had a good experience with you.

But using email as a marketing method you can get all your new products and promotions in front of your customers faster and more efficiently that with any other method on the web.

Up-sell and Cross-sell Products & Services
Chances are when someone comes to your website and leaves, they'll never come back. If you can persuade them to opt-in to your site you can continue connecting with them. That also gives you the opportunity to up-sell and cross sell your products.

Get Visitor Feedback
Post surveys or solicit questions from your visitors. Email makes it easy to get information about what your customers want and are looking for.