Email Marketing

Email marketing is a marketing strategy whereby you can market to your customers via email and email marketing campaigns.

If you can obtain the email addess of an interested party interested in what you have to offer, you can market to them over and over through the use of email as long as they continue to give you permission to do so.

Why this useful? 

Because email marketing helps you build relationships.  Email isn't like meeting with someone face to face but it can be the next best thing in helping you build trust and confidence with your customers.  This is done by communicatiog with them frequently The best way to do this is by offering useful information right to their email box.  Additionally it brings your customers back to your website time and time again.

Providing weekly, semi-weekly or even monthy emails to your customers will give you a marketing edge over the competition by getting in front of your customers and staying in touch.

Benefits of Email Marketing:

Increase Your Sales Conversion
The average online buyer will need to be prompted seven (7) tiimes before they decide to buy, they need trust. It gives you the ability to follow-up with someone after they've left your website

Generate Repeat Sales
It's much more expensive to find new customers than it is to sell to repeat customers.  If you've made a sale once, chances are your customers will buy again and email marketing lets you get your products in front of those you know will buy for more sales.

Up-sell and Cross-sell Products & Services
Up-sell and cross sell your products. Email marketing lets you follow-up with someone after they've left your website

Get Visitor Feedback
Post surveys or solicit questions from your visitors.  Using email makes it easy to get information about what your customers want and are looking for. 

Using Email Autoresponders

Making the best of your email marketing strategies requires using email autoresponders like Aweber. Autoresponders are tools that automate the process of capturing email addresses and sending emails.  A good autoresponder should provide you with the following features: 

• Unlimited autoresponders.
• Unlimited personalized follow up messages.
• Unlimited message length, unlimited changes, and full integrated HTML creator and/or plain text message capability.
• Unlimited campaigns.
• Templates pre-designed HTML to allow larger fonts, bold, colors, and images. Fully customizable.
• Unlimited personalized broadcast newsletters and segmented broadcast capability.
• Easy web form generator allows easy addition of opt-in forms to your website, pop-ups, pop-overs, hover pops, and exit pops along with split testing of different forms.
• Name, date, geographical, 25 custom fields, and more personalization features.
• Graphical account statistics and reporting with automatic emailing of reports.
• Automatic undeliverable email handling.
• Automated ad tracking features.
• Complete 24/7 control over your own account, via an online control panel.
• Integrated CAN-SPAM compliance checks with SPF & Sender ID email authentication included.
• FREE unlimited customer support.

See more on email autoresponders